Moment is a magazine that shows and reports about photography in its current performance but still shows the classic of photography. With a sophisticated style, the magazine seeks to give the reader as his own name "the moment" to touch on pertinent subjects of the present time
Throughout the 1990s, historiographical production on the image, notably photography, expanded significantly, coordinating the problem of technical knowledge with its social uses. This movement was allied with a transdisciplinary investment that aimed to overcome the limits of the historical analysis of the iconographic genre, seeking in different disciplines of Social Sciences a renewing methodological inspiration.
The history of photography is confused with the different approaches that, in different moments of Western thought, applied to the photographic image. The idea that what is printed in photography is pure and simple reality has already been criticized by different fields of knowledge, from the theory of perception to post-structuralist semiology. The very criticism of the mimetic essence of the photographic image already involves an exercise in the interpretation of that image, dated and, therefore, historically determined.
All of these reflections inspired the development of a historical-semiotic approach that, without pretending to be definitive, has been successfully applied to different types of photographs. Photography should be considered as a cultural product, the result of the social work of sign production. In this sense, the entire production of the photographic message is associated with the technical means of cultural production.
